Privacy Policy

Introduction

Welcome to Eagan Luxury Real Estate. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using this website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect via our website includes:

• Personal Data: When you submit a contact form, request a property tour, or sign up for our newsletter, we may collect personally identifiable information, such as your name, email address, phone number, mailing address, and property preferences.
• Property Information: Details about properties you are interested in buying or selling, including addresses, preferences, and timeline.
• Anonymous User Tracking: We assign a unique anonymous identifier to each visitor that persists across visits. This allows us to understand user behavior patterns, measure visit frequency, and provide personalized experiences while protecting your privacy before you choose to identify yourself.
• Session Data: We track pages you visit, time spent on site, listings viewed, and interactions with forms and features. This data helps us improve our website and provide better service.
• Derivative Data: Information our servers automatically collect when you access our website, such as your IP address, browser type, operating system, access times, and pages viewed.
• Cookies and Tracking Technologies: We may use cookies, web beacons, localStorage, and other tracking technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. We use Google Analytics and Google Ads for conversion tracking.

Identity Stitching & Cross-Device Tracking

We employ "identity stitching" technology to provide you with a seamless experience and help us better understand your journey:

• What is Identity Stitching: When you first visit our website, we assign you an anonymous identifier stored in your browser's localStorage. This identifier persists across multiple visits and browsing sessions, allowing us to recognize you as a returning visitor without knowing who you are.
• When You Identify Yourself: If you choose to provide your email address through any form on our website, we link your anonymous visitor history to your identity. This allows us to understand your complete journey, including how many times you visited before contacting us, which properties you viewed, and how long you spent researching.
• Cross-Device Recognition: We use Google Analytics User-ID feature and email-based matching to recognize you across different devices (desktop, mobile, tablet). This helps us provide consistent service regardless of how you access our website.
• Benefits to You: This technology allows us to provide better, more personalized service by understanding your interests and preferences based on your browsing behavior. We can also follow up more effectively on your inquiries with relevant property suggestions.

Google Analytics & Advertising

We use Google Analytics 4 and Google Ads to track website performance and measure advertising effectiveness:

• Google Analytics: Tracks anonymous website usage, page views, session duration, and user flows. Your anonymous ID is sent to Google Analytics to enable cross-session tracking.
• Enhanced Conversions: When you submit a form with your email or phone number, we send a hashed (encrypted) version to Google Ads to improve conversion measurement and enable remarketing. The hash protects your privacy while allowing Google to match conversions to ad clicks.
• Google Consent Mode v2: We implement Google Consent Mode v2, which adjusts how Google tags behave based on consent status. For visitors in the EU and California, analytics are restricted by default unless you provide consent. For other regions, we rely on legitimate interest for analytics.
• Opting Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

How We Use Your Information

We use the information we collect in the following ways:

• To provide, operate, and maintain our website and services
• To respond to your inquiries, comments, and questions
• To assist you in your real estate search, property valuation, or home selling process
• To send you marketing communications, newsletters, and updates about our services (you may opt out at any time)
• To improve our website functionality and user experience
• To analyze usage trends and optimize our marketing strategies
• To prevent fraud and enhance security
• To comply with legal obligations and industry regulations

How We Protect Your Information

We implement a variety of security measures to maintain the safety of your personal information. Your information is stored on secure servers and is only accessible by authorized personnel who are required to keep the information confidential.

While we strive to use commercially acceptable means to protect your personal information, please be aware that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability.

Sharing and Disclosure of Information

We may share your information in the following situations:

• With Your Consent: We may disclose your information when you give us explicit permission to do so.
• Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as email marketing platforms, analytics providers, and MLS databases.
• Business Partners: In connection with real estate transactions, we may share your information with mortgage lenders, home inspectors, title companies, and other professionals involved in the transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Third-Party Websites

Our website may contain links to third-party websites, including social media platforms, MLS listings, and partner services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Your Rights and Choices

You have certain rights regarding your personal information:

• Access and Update: You may request access to the personal information we hold about you and request corrections or updates.
• Opt-Out: You may opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us directly.
• Delete Information: You may request that we delete your personal information, subject to certain legal exceptions. Note that deleting your browser's localStorage will remove your anonymous tracking ID.
• Cookies and Local Storage: You can set your browser to refuse all cookies and clear localStorage. However, some features of our website may not function properly without these technologies. Clearing your data will reset your anonymous visitor ID.
• Data Portability: You may request a copy of your personal data and browsing history that we have collected.
• California Privacy Rights: If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the "sale" of personal information (we do not sell personal information).

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.